Small businesses rely on communication to attract and retain clients. Email marketing, social media, and even website copy all come down to one thing: the need to connect through your writing, in order to win new clients. But in today’s crowded digital world, it's not enough to just write—you have to write with purpose, clarity, and strategy.
Start: Any Time
60 days Self-Guided
$99
In this course, you will become proficient in the proposal and case statement formats used by foundations and government grantmaking agencies. Throughout the course, you will learn about the certification process for grant professionals and write different elements of a complete grant application, culminating in a case statement for your capstone assignment with expert instructor feedback on each element. From grant funding trends to matching your course project to the right funding sources, you will be confident in differentiating yourself from a grant writer to a grant professional.
Start: Any Time
6 months Self-Guided
$2,595
A to Z Grant Writing will take you through the planning process for documenting the need for funding in a Theory of Change Grant Project Planning Worksheet. Beginning with writing about what will be implemented (your vision for change and impact) when the project is funded, the worksheet begins to come to life. Exploring why funding is needed is the beginning of articulating the statement of need. You will learn how to document your projection of how, when funded, your project will initiate change. Once you've created the project's goals, the worksheet asks for inputs or resources (mirroring a logic model's format).
3 Months Self-Guided or
6 Weeks Instructor-Moderated
$295
Do you have a knack for explaining complex subjects in a way that makes them easy to understand? If so, you should consider entering the well-paying field of technical writing. This course will teach you the fundamental techniques that all successful technical writers use. You will learn how to translate complex information into easily understood language, and how to become a wizard at marrying the art of publishing with the science of technology.
3 Months Self-Guided or
6 Weeks Instructor-Moderated
$250
Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you're just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, your company's image, and your chances of getting hired, promoted or applauded.
3 Months Self-Guided or
6 Weeks Instructor-Moderated
$250
