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Digital Media Arts

Digital Media Arts
Associate of Applied Science

Program Description

The Associate of Applied Science in Digital Media Arts degree program offers general education and specialized design skills to students in a variety of media, including digital photography, graphic and web design, video and film, and the electronic arts. A primary objective of the program is to expand the creative, conceptual, and technical aspects of a student’s visual thinking through multiple processes of creativity, refining a student’s ability to observe, create, and analyze through design and project based work and enhance creative problem solving. Another goal of this program is to support the self-realization of each student and to develop individuals who can grasp the physical and virtual world around them in a comprehensive and critical manner. Students will be prepared to test for industry recognized software certifications. Through these, students will be prepared for employment in a variety of fields, but most specifically in digital photography, web and graphic design, interactive media, the film industry, and a variety of design fields.

Career and educational advancement opportunities

The Associate of Applied Science in Digital Media Arts degree provides the student with a well-rounded, design oriented applications knowledge base with the creative problem solving skills that employers desire in all the various careers in digital media today. Many of the DMA core courses are preparatory classes for certifications in multiple software programs, including but not limited to Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, and Apple Final Cut Pro. This DMA associate degree, while occupational in nature, is transferrable to the UNM-Main and can be applied towards a Bachelor of Fine Arts in Photography or Electronic Arts, many of the Interdisciplinary Film and Digital Media Arts (IFDM) degrees, as well as a Bachelor in Organization, Information and  Learning Sciences in the College of Education and a Bachelor of Liberal Arts.


Information about the associate of applied science in digital media arts is available from Advisement and Counseling at 505.925.8560 or, or the Business and Industrial Technologies Division, at 505.925.8711.

Course prerequisites

Students must meet prerequisites in English and mathematics by achievement of minimum placement scores on the Accuplacer of ACT or through completion of course work.

Course: ENGL 100 and UNIV 101or equivalent – or place into ENGL 110;

Credit Hours: 4 and 3; ACCUPLACER/ACT Minimum Scores: 166+/19

Course: MATH 120 and MATH 106 – or place into MATH 121;

Credit Hours: 3 and 1; ACCUPLACER/ACT Minimum Scores: 104-120 (Elementary Algebra)/22

Degree Requirements

Writing and Speaking (6 credits)
ENGL 110 (Accelerated Composition) or 112 (Composition II) or 113 (Enhanced Composition)3 or 3 or 4
ENGL 219 (Technical and Professional Writing) or CJ 130 (Public Speaking)3
Mathematics (3 credits)
Select one course from the UNM Core Curriculum in Mathematics.
Physical and Natural Sciences (4 credits)
Select one course from the UNM Core Curriculum in Physical and Natural Sciences, which must include a lab.
Social and Behavioral Sciences (3 credits)
PSY 105 (General Psychology) or SOC 101 (Introduction to Sociology)3
Humanities or Foreign Language (3 credits)
Select one course from the UNM Core Curriculum in Humanities or Foreign Language.
Fine Arts (3 credits)
Select one course from the UNM Core Curriculum in Fine Arts.
DMA Core Requirements (40 credits)
ARTS 106 (Drawing I)3
ARTS 125 (Arts Practices I)3
ARTS 130 (Introduction to Electronic Art)3
ARTS 187 (Introduction to Photography) or ARTS 188 (Visualizing Ideas in Photography)3
ARTS 231 (Video Art I)3
ARTS 289 (Digital Imaging Techniques)3
MA 110 (Introduction to Mass Communications)3
IT 205 (Web Design Methodology)3
IT 116 (Fundamentals of Graphic Design)3
ARTH 210 (History of Photography) or MA 210 (Introduction to Film Studies)3
DMA 102 (Digital Foundations )3
DMA 210 (Blogging as a Tool) or DMA 220 (Social Media Marketing Tools)3
DMA 270 (Capstone: Portfolio/Practicum)4
Total required (62 credits) Students transferring to UNM-Main or other 4-year institutions should be aware that core curriculum requirements are not necessarily met upon completion.